The changes brought about by social media have caused content creators, influencers, and brands to rethink their marketing strategies and adapt to the new digital media environment. Gone are the days when newspapers, printed magazines, and TV were the only content distribution channels. Social media networks are now introducing new avenues for content creators and brands to reach out to their audiences through two-way communication.
Digital content platforms, such as Snapchat, Instagram, and iFans, have revolutionized how you communicate with your audiences worldwide. One of the new and powerful features introduced by many social media networks is the stories feature.
The Difference Between Stories and Posts
Social media users often ask what are Snapchat stories. First introduced by Snapchat, the story feature was later adopted by Facebook, WhatsApp, Instagram, and almost every other social media platform and messaging app. Stories provide a unique way for users to showcase their day-to-day activities and adventures to their Snapchat friends and followers.
But, unlike posts, stories have a time limit (usually 24 hours), after which the story disappears permanently for the audience and cannot be viewed again. You can even create a private snap story, which will only be visible to those you authorize.
Posts, on the other hand, do not have an expiration period. Your followers and friends can view these content pieces for as long as they’re not deleted.
What is Audience Development?
The most crucial thing for you to succeed as a digital content creator is to rally the support of your followers and nurture a strong and loyal online community. Audience development is the process of growing your followers, engaging with your content consumers, and building your brand. Audience development focuses more on creating good content and building relationships with your followers.
How to Use Storytelling and Snaps in Your Content Strategy
Storytelling is the interactive process of using content, such as words, snaps, and videos, to create stories for fun, entertainment, education, and more purposes. Storytelling is a powerful strategy to grow an online audience. It allows you to communicate with your followers engagingly.
The best part is that most social media networks come with a stories section, allowing you to post a picture or video as a story. As a content creator, you can post public as well as private stories on Snapchat to capture your audience’s attention, respond to their comments and questions, and even link to other platforms where you post exclusive content for your most loyal community members.
For example, Instagram and Snapchat allow you to drop a link directly into your stories. Using this feature, you can point Snapchat users to other platforms, such as your website and content monetization platforms. As an iFans content creator, you can link your Instagram story to your iFans profile. This will redirect your followers to your iFans profile, where you can make money by showing them your special content with the help of a digital paywall.
It is also a good idea to create short Instagram and Snapchat video stories where you can announce to your viewers about your new and exclusive iFans content. In this way, your Instagram followers will lookup for your iFans profile and become your subscriber to view your exclusive content.
If your Instagram account has over 10,000 followers, you can even use Instagram’s most popular “swipe up” functionality, whereby you can add your iFans link to get more traffic to your profile and convert your fans into subscribers. If you currently have fewer followers than 10,000, then swipe up feature will not be active, but you can share links with your fans using IGTV and some simple tips and tricks.
Moreover, you can use Instagram’s story highlights to grow your iFans subscriber base. These story highlights are permanent, meaning that they will not disappear like the regular story. Using this functionality, you can showcase your iFans content by simply talking about your exclusive content and how your followers can view them, besides throwing your profile link in there.
How do Brands Use Storytelling on Social Networks?
It is crucial to get your target audience’s attention without using too many words. If there is an overload of information on a post, users tend to get bored and scroll away. And nowadays, the tolerance for relayed messages is wired down to few short sentences.
By creating private and public Snapchat stories, brands and content creators can showcase their products, digital content, upcoming events, offers, and discounts to their audience without boring them with a wall of text. For newbie content creators who don’t know how to create a Snapchat story, here’s the answer!
While you can experiment a bit to create new Snapchat story, it is a good idea to give a shot to the private story feature or the Snapchat custom stories feature. Moreover, you can use branded content and user-generated content to engage with your followers.
Branded content appeals to the audience and creates value for the brand and audience. This type of content is not centered around products and services but rather on the brand’s value proposition. It conveys the message through storytelling by connecting with your audience at an emotional level.
User-generated content allows your followers to share their experiences through videos, texts, or snaps-based stories. You then share the piece of content to your social profiles and create more engagement. This type of content is a more authentic way of storytelling. It boosts your credibility, which, in turn, leads to an increase in brand awareness and recognition. Content and brand customers will be more likely to check out more of your content after hearing positive reviews from other people.
You can also use the snaps and stories page on most social networks as conversation starters. Stories cause the content or product to be discussed and reviewed. All these eventually lead to the brand gaining more attention and recognition. It also provides content creators and brands the opportunity to engage with their followers by responding to their comments, answering their questions, and announcing special offers.
You can even use your Snapchat story views to determine whether your story is getting enough traction and whether you need to gauge your strategy to trigger conversation.
The advent of new and exciting social media features like stories has opened many opportunities for brands and content creators to connect and engage with their followers. Next-generation platforms like iFans not only allow you to build a thriving community of loyal followers but also empower you to directly monetize your digital content.
Now that you know how to make Snapchat story, you can use it to grow your iFans account. You can do this by tapping on the paperclip symbol and adding your iFans profile link while personalizing your snap.